Private briefing · not linked anywhere
Hei Kjetil 👋
This website is yours. It's real, it's live at nordinmakes.com, the domain is registered in your honour, and it's been built in secret. Have a look around — then come back here. This page is the business case, in small pieces.
The idea in one line
Your stories pull the audience in. Your original patterns turn it into income.
The golden rule
Fan pieces are marketing. Original designs are revenue. The Mario blanket, Totoro, Link — they tell the story and pull the traffic, but Nintendo and Ghibli own that IP, so they're never products. Your own designs — the modular dolls, and everything else in your archive that came out of your head — that's the catalog. You already own everything you need.
The product ladder
Free base pattern costs an email address
The funnel. People trade their email for it — the mailing list becomes the one channel no algorithm can take away.
Outfit & accessory packs 35–50 kr
The DLC model. One base doll, endless expansions — your modular system is literally built for this.
Bundles 100–150 kr
“The whole wardrobe.” Near-zero extra work, higher order value.
The event guide 150–250 kr
How to plan and batch-produce dolls for a wedding or party — team colours, time math, yarn budget. Nobody else on the planet has done it at scale. You have.
Membership & courses later
Monthly pattern club, video course. Only once the audience is real.
Three ideas worth studying
🪂
The Skydiver
A crocheted skydiver with a working mini parachute — throw it up, it floats down. Your signature product: original IP, perfectly on brand, and every demo video markets itself.
📱
The Pattern Player
Patterns delivered like software: row-by-row tracker, persistent counter, stitch glossary, left-handed mirror, works offline on the sofa. Two developers live in this house — nobody else in this market can ship this.
🧸
The Doll Builder
A configurator: pick body colour, hat, shoes — see the doll — buy that bundle. A toy that sells patterns and begs to be shared.
The calendar does the marketing
Now
Site stays unlisted. Email capture and a small shop get built. A first pattern gets written — that part is yours.
Late July
A certain event happens. A certain army of dolls meets its people. Photos happen.
1–2 weeks after
The doll story goes live and gets pushed — Reddit knows you already. The free pattern catches the wave. This moment only happens once.
Autumn
The Skydiver. Pattern testers. Christmas drop. Maybe a Copenhagen yarn giant gets a phone call — Hobbii is 20 minutes away.
The inspiration shelf
Kamil is collecting crochet work from around the internet that's worth studying — pricing, presentation, pattern formats, the good and the bad. It lands here as it's found.
Your move
- — Read the site. Say what's wrong with it. Be Norwegian about it.
- — Decide how big you want this: hobby income or actual business.
- — Pick which of your original designs opens the catalog.
- — Write down one pattern. Your production notes for the army are probably half of it already.
Built in secret, with love — and a certain amount of tiger. 🐯